Chapter
The human brain's marketing function
13:22 - 25:12 (11:49)
The better understanding of the human brain's marketing function will be central to understanding how to solve environmental crisis and overconsumption. It's important to recognize that the human brain itself has quite a large marketing function.
Clips
In this podcast, the speaker shares his experience of cooking meals with limited shelf life ingredients that forces him to cook restaurant-quality meals with less effort and in a reasonably healthy quantity.
13:22 - 15:23 (02:01)
Summary
In this podcast, the speaker shares his experience of cooking meals with limited shelf life ingredients that forces him to cook restaurant-quality meals with less effort and in a reasonably healthy quantity. He also talks about his paranoia of not putting enough quantity in takeaway food.
ChapterThe human brain's marketing function
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
One Dutch inventor was dissatisfied with the invention of cup of soup because it still required waiting for the kettle to boil.
15:23 - 17:40 (02:16)
Summary
One Dutch inventor was dissatisfied with the invention of cup of soup because it still required waiting for the kettle to boil. So he became obsessed with creating a faster way to boil water, resulting in the invention of the instant kettle.
ChapterThe human brain's marketing function
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The podcast host talks about the curious nostalgia for old technology and food, such as gramophone players and cheddar cheese with rind.
17:40 - 22:15 (04:34)
Summary
The podcast host talks about the curious nostalgia for old technology and food, such as gramophone players and cheddar cheese with rind.
ChapterThe human brain's marketing function
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
Understanding how the human brain's innate algorithms and heuristics contribute to overconsumption is essential in solving issues like the environmental crisis.
22:15 - 25:12 (02:57)
Summary
Understanding how the human brain's innate algorithms and heuristics contribute to overconsumption is essential in solving issues like the environmental crisis. Demonstrating one's ability to do costly things is also a part of counterintuitive signaling that is hard-wired in the brain.