Chapter
The Impact of Mood on Advertising
09:40 - 22:14 (12:34)
A study conducted by an advertising company found that people in a good mood were more likely to notice and positively rate ads than people in a bad mood, who were less likely to notice ads altogether.
Clips
The success of an ad depends on the mood of the person seeing it.
09:40 - 14:09 (04:28)
Summary
The success of an ad depends on the mood of the person seeing it. People are more likely to notice an ad when they are in a good mood as compared to a bad mood.
ChapterThe Impact of Mood on Advertising
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
Rory Sutherland argues that people are too complex and nuanced for mood targeting to be fully effective in advertising, as the opposite of a good idea could also be another good idea.
14:09 - 18:11 (04:02)
Summary
Rory Sutherland argues that people are too complex and nuanced for mood targeting to be fully effective in advertising, as the opposite of a good idea could also be another good idea.
ChapterThe Impact of Mood on Advertising
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
Marketers and advertisers tend to focus more on perfecting the ad rather than ensuring that it is noticed and remembered.
18:11 - 19:25 (01:14)
Summary
Marketers and advertisers tend to focus more on perfecting the ad rather than ensuring that it is noticed and remembered. However, prioritizing noticeability can lead to a more successful and financially viable ad.
ChapterThe Impact of Mood on Advertising
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
A study found that those who break dress code norms are perceived as higher status, potentially challenging traditional workplace standards.
19:25 - 22:14 (02:49)
Summary
A study found that those who break dress code norms are perceived as higher status, potentially challenging traditional workplace standards.