Chapter

The importance of answering "it depends"
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1:19:58 - 1:30:06 (10:07)

The reputation of a company is based on the massive sunk cost invested in their brand. In this sense, when people think about the answer to many questions, the response should be "it depends" as they need more information to give accurate responses.

Clips
The answer to a lot of questions is "it depends" as human behaviors don't always seek to optimize but rather to decatastrophize.
1:19:58 - 1:25:52 (05:54)
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Rational Thinking
Summary

The answer to a lot of questions is "it depends" as human behaviors don't always seek to optimize but rather to decatastrophize. People need heuristics to live life without working everything out from first principles, which is not a silly requirement.

Chapter
The importance of answering "it depends"
Episode
#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Podcast
Modern Wisdom
The reputation of a company plays an important role in the highly competitive TV industry, where a shit TV can lead to a substantial loss in future revenue and profit.
1:25:54 - 1:30:06 (04:12)
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TV Industry
Summary

The reputation of a company plays an important role in the highly competitive TV industry, where a shit TV can lead to a substantial loss in future revenue and profit. In-flight entertainment viewing is highly dependent on the first screen’s tiles of what shows up.

Chapter
The importance of answering "it depends"
Episode
#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Podcast
Modern Wisdom