Episode
#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
1:51:42
Published: Thu Feb 09 2023
Description
Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights. Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more... Sponsors: Get the Whoop 4.0 for free and get your first month for free at http://join.whoop.com/modernwisdom (discount automatically applied) Get 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied) Get 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied) Extra Stuff: Buy Alchemy - https://amzn.to/3DyaBfo Follow Rory on Twitter - https://twitter.com/rorysutherland Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/
Chapters
Rory Sutherland, a consumer behavior expert, shares insights into the fascinating parts of consumer psychology, including the impact of having a Japanese toilet, the influence of chat GPT on the marketing world, and how to increase your luck in life.
00:00 - 01:16 (01:16)
Summary
Rory Sutherland, a consumer behavior expert, shares insights into the fascinating parts of consumer psychology, including the impact of having a Japanese toilet, the influence of chat GPT on the marketing world, and how to increase your luck in life.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The way a drink is presented visually can be just as important as its taste.
01:16 - 09:01 (07:44)
Summary
The way a drink is presented visually can be just as important as its taste. A water brand called Liquid Death is an example of a unique branding strategy that opposes the conventional standards of marketing beverages.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The podcast discusses the implications and advantages of building airplanes without windows, such as it could be cheaper and safer, but passengers need windows to keep them calm.
09:01 - 16:12 (07:11)
Summary
The podcast discusses the implications and advantages of building airplanes without windows, such as it could be cheaper and safer, but passengers need windows to keep them calm.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The history and reasoning behind subtitles for regional accents in film and television are explored, with an emphasis on the recent trend of hardcoding translations to account for certain accents.
16:12 - 25:22 (09:09)
Summary
The history and reasoning behind subtitles for regional accents in film and television are explored, with an emphasis on the recent trend of hardcoding translations to account for certain accents.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The podcast explores the benefits of headphones on bypassing damaged parts of your ear to deliver a better sensory experience, such as enjoying a song whilst using an electric toothbrush.
25:22 - 32:29 (07:07)
Summary
The podcast explores the benefits of headphones on bypassing damaged parts of your ear to deliver a better sensory experience, such as enjoying a song whilst using an electric toothbrush.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
Supersonic planes may not necessarily be the most practical solution for transatlantic travel, as they require long runways and may not be time-saving for the average individual traveling only occasionally across the Atlantic.
32:29 - 37:59 (05:29)
Summary
Supersonic planes may not necessarily be the most practical solution for transatlantic travel, as they require long runways and may not be time-saving for the average individual traveling only occasionally across the Atlantic.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The process of traveling to an airport really adds three hours to the beginning of any long haul flight.
37:59 - 46:10 (08:11)
Summary
The process of traveling to an airport really adds three hours to the beginning of any long haul flight. The speaker suggests that cheating on the standard US immigration procedure may cut down the time in queues, though it comes at a cost of being detained for a longer time if caught.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
Although they are not as fast as speaking, AI-powered text summarization tools like live chat, are efficient for customer service and can summarize high-level or complex content to a more accessible reading level, and they can even create a comprehensive PowerPoint presentation from a lengthy argument.
46:10 - 49:55 (03:45)
Summary
Although they are not as fast as speaking, AI-powered text summarization tools like live chat, are efficient for customer service and can summarize high-level or complex content to a more accessible reading level, and they can even create a comprehensive PowerPoint presentation from a lengthy argument.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
This podcast discusses the limitations of voice interfaces, such as Alexa, and the challenges of live chat bots that rely on boiler-plate answers.
49:55 - 54:16 (04:20)
Summary
This podcast discusses the limitations of voice interfaces, such as Alexa, and the challenges of live chat bots that rely on boiler-plate answers. It also addresses the question of whether people are actually happier with point-and-click interfaces rather than voice interfaces or live chat bots.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The pleasure of driving an electric car with regenerative braking and single pedal driving never goes away according to the speaker, despite not having a home charging station.
54:16 - 1:03:06 (08:50)
Summary
The pleasure of driving an electric car with regenerative braking and single pedal driving never goes away according to the speaker, despite not having a home charging station. They compare the gap between using a Japanese toilet and conventional toilet to the gap between using a conventional toilet and a bucket in prison.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
In this episode, the potential benefits of both vaping and electric bikes are discussed.
1:03:06 - 1:12:14 (09:07)
Summary
In this episode, the potential benefits of both vaping and electric bikes are discussed. While vaping has been looked down upon by some, the use of flavors can help people quit smoking. On the other hand, electric bikes can revolutionize urban transportation as they offer more comfort and efficiency than traditional bikes.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The reason why older people become more conservative is not because of deteriorating mental faculties but because they accumulate more information and therefore need to store more data in the slower access parts of the brain.
1:12:14 - 1:19:58 (07:43)
Summary
The reason why older people become more conservative is not because of deteriorating mental faculties but because they accumulate more information and therefore need to store more data in the slower access parts of the brain. In addition, the lifetime remaining gains to experimentation are shorter for older people, thus they tend to have a rational response - "I know what I like".
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The reputation of a company is based on the massive sunk cost invested in their brand.
1:19:58 - 1:30:06 (10:07)
Summary
The reputation of a company is based on the massive sunk cost invested in their brand. In this sense, when people think about the answer to many questions, the response should be "it depends" as they need more information to give accurate responses.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The desire to make complex systems conform to the rules of a simple system is a common mistake.
1:30:06 - 1:39:28 (09:22)
Summary
The desire to make complex systems conform to the rules of a simple system is a common mistake. Ignoring important factors and pretending unrelated things are entirely separate only serves to oversimplify complicated issues.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
This episode explores the origins of surprising names such as the Texas coroner in Dallas and a company named Astroten that arose through a misunderstanding.
1:39:28 - 1:43:39 (04:10)
Summary
This episode explores the origins of surprising names such as the Texas coroner in Dallas and a company named Astroten that arose through a misunderstanding.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The pride of ancestry from a less populous country such as Scotland, Ireland, Wales is discussed along with the ancestry of early Presidents of America and a mafioso character in Chicago called Murray the camel Humphreys whose parents were from Carno in Powys.
1:43:39 - 1:50:18 (06:39)
Summary
The pride of ancestry from a less populous country such as Scotland, Ireland, Wales is discussed along with the ancestry of early Presidents of America and a mafioso character in Chicago called Murray the camel Humphreys whose parents were from Carno in Powys.
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The guest on the podcast took a humorous approach to people who move to Hawaii and quickly adopt the local language and culture.
1:50:18 - 1:52:01 (01:42)
Summary
The guest on the podcast took a humorous approach to people who move to Hawaii and quickly adopt the local language and culture. The host expressed admiration and enjoyment for the guest's comedic style.