Chapter
The importance of design in branding
13:33 - 18:09 (04:36)
A discussion on the significance of design in branding and how minor tweaks in design can influence brand appeal and sales.
Clips
The designer of the Coca-Cola logo talks about the importance of keeping brands up to date in order to prevent them from becoming old-fashioned and outdated.
13:33 - 14:53 (01:20)
Summary
The designer of the Coca-Cola logo talks about the importance of keeping brands up to date in order to prevent them from becoming old-fashioned and outdated. He uses the Coca-Cola script as an example, which has been slightly tweaked over the years to maintain its beauty and legibility.
ChapterThe importance of design in branding
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The process of brand creation is an intense process that involves choosing the right typefaces, colors, lettering, illustrations, and photography.
14:53 - 17:31 (02:37)
Summary
The process of brand creation is an intense process that involves choosing the right typefaces, colors, lettering, illustrations, and photography. While the process can be overwhelming, a reliable marketer can always deliver marketable designs that meet the changing market demands.
ChapterThe importance of design in branding
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The guest discusses how graphic designers work with visuals and how they remember and recall visual things better than words or numbers.
17:31 - 18:09 (00:38)
Summary
The guest discusses how graphic designers work with visuals and how they remember and recall visual things better than words or numbers.