Chapter
The Importance of Empathy in Marketing and Design
00:00 - 05:35 (05:35)
The best marketing and communication teams are able to find the deeper truth and insider truth that resides within human beings, communities, and cities by peeling back the layers and seeing what others see. Good design is intentional and publishing what you believe and building consensus can create something great for society.
Clips
The best marketing and communication teams are those that can find the deeper truth, the insider truth that resides within a person, a community or a city, and contribute something great to society.
00:00 - 05:35 (05:35)
Marketing
Summary
The best marketing and communication teams are those that can find the deeper truth, the insider truth that resides within a person, a community or a city, and contribute something great to society. When it comes to naming a product or company, it's a crowded space, but getting the name right can save millions in marketing.