Chapter
The Importance of Getting Traction for Your Business Before Raising Money
The obsession with raising money to launch a business has led to the idea that it’s a milestone. However, the focus should be on getting traction and acquiring customers, and then raising money should come later.
Clips
Many people believe that they need to raise money to launch a business, but this may not be the case.
45:54 - 50:30 (04:36)
Summary
Many people believe that they need to raise money to launch a business, but this may not be the case. Rather than viewing raising money as a milestone, it's more important to focus on achieving outcomes and learning from mistakes.