Chapter
The Importance of Naivety in Entrepreneurship
26:19 - 31:58 (05:38)
The founder of HubSpot reflects on the value in not knowing too much when starting a business, and the power of intuition over textbook marketing knowledge.
Clips
The speaker utilized flyers with Tinder screenshots featuring popular students' faces to spread brand awareness for a dating app by handing out $20 to different students on campus to distribute the flyers everywhere possible.
26:19 - 28:12 (01:52)
Marketing
Summary
The speaker utilized flyers with Tinder screenshots featuring popular students' faces to spread brand awareness for a dating app by handing out $20 to different students on campus to distribute the flyers everywhere possible.
ChapterThe Importance of Naivety in Entrepreneurship
EpisodeE195: Bumble Founder: World’s Youngest Female Self-Made Billionaire: Whitney Wolfe Herd
PodcastThe Diary Of A CEO with Steven Bartlett
The founders of Bumble discuss the importance of intuition and naivety when it comes to implementing successful marketing strategies.
28:12 - 31:58 (03:46)
Marketing
Summary
The founders of Bumble discuss the importance of intuition and naivety when it comes to implementing successful marketing strategies. They also share an example of a bold marketing tactic they used by sending young women wearing Bumble shirts into classes to interrupt and promote their brand.