Chapter
The Importance of Perceived Value
00:00 - 06:47 (06:47)
The use of a map in the taxi industry shows that perceived value is a more important indicator of quality than quantitative measures. Creating meaning and imbuing a product with this value can be more environmentally friendly than simply making the product bigger or faster.
Clips
In this podcast episode, the speaker talks about how creating perceptual value contributes to the creation of actual value, and how principles and psychology in marketing are timeless, citing the speaker as an inspiration even on new platforms like TikTok.
00:00 - 02:27 (02:27)
Summary
In this podcast episode, the speaker talks about how creating perceptual value contributes to the creation of actual value, and how principles and psychology in marketing are timeless, citing the speaker as an inspiration even on new platforms like TikTok.
ChapterThe Importance of Perceived Value
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The use of maps in the taxi industry has transformed the quality of waiting from a system dependent on trust to a trustless system, allowing customers to see for themselves the location of their ride.
02:27 - 06:47 (04:19)
Summary
The use of maps in the taxi industry has transformed the quality of waiting from a system dependent on trust to a trustless system, allowing customers to see for themselves the location of their ride. Additionally, creating perceived value is an environmentally friendly form of value creation that imbues a product with meaning and requires less carbon consumption than physically increasing its size or speed.