Chapter
The Importance of Trust in Media
07:30 - 11:59 (04:28)
Examining the difference between B2B and B2C media companies, the speaker emphasizes the value of trust and credibility as key components in successful media businesses in a world with an abundance of information.
Clips
Examining the success of UpToDate and Examined.com in building trust and monetizing their platforms for doctors and nutritionists, respectively.
07:30 - 08:13 (00:42)
Summary
Examining the success of UpToDate and Examined.com in building trust and monetizing their platforms for doctors and nutritionists, respectively.
ChapterThe Importance of Trust in Media
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The traditional banner ad model for content businesses is not as effective at generating revenue as a subscription-based model, as exemplified by successful ventures in skincare and beauty, which generate an estimated $500 million a year.
08:13 - 09:48 (01:34)
Summary
The traditional banner ad model for content businesses is not as effective at generating revenue as a subscription-based model, as exemplified by successful ventures in skincare and beauty, which generate an estimated $500 million a year.
ChapterThe Importance of Trust in Media
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
Examine is a B2C subscription service that provides health-related information to the average person who is curious about certain topics, ranging from panic attacks to Ashwagandha.
09:48 - 11:59 (02:11)
Summary
Examine is a B2C subscription service that provides health-related information to the average person who is curious about certain topics, ranging from panic attacks to Ashwagandha. With a revenue of $120 million, they offer trusted information about the best products in the market.