Chapter
The Magic of Studying Consumers
00:00 - 04:05 (04:05)
The speaker shares their experience of studying consumers for 20 years and how understanding consumer beliefs and behaviors helps in categorizing people into neat clusters.
Clips
Global consumer strategist Aparna Bharadwaj talks about the motivations behind what we buy and consume, and shares differences and similarities in consumer behavior all around the world.
00:00 - 01:08 (01:08)
Consumer Behavior
Summary
Global consumer strategist Aparna Bharadwaj talks about the motivations behind what we buy and consume, and shares differences and similarities in consumer behavior all around the world.
ChapterThe Magic of Studying Consumers
EpisodeHidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj
PodcastTED Talks Daily
Consumer expert shares insights on studying consumer behavior all over the world, observing cultural similarities and differences to understand why people buy certain products.
01:08 - 04:05 (02:57)
Marketing
Summary
Consumer expert shares insights on studying consumer behavior all over the world, observing cultural similarities and differences to understand why people buy certain products.