Episode
Hidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj
12:41
Published: Wed Jan 25 2023
Description
Global consumer strategist Aparna Bharadwaj shares a fascinating glimpse at under-the-radar affinities that transcend cultures and borders -- from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. "There are patterns where you least expect them," she says -- and paying attention to them just might bring the world a little bit closer.
Chapters
The speaker shares their experience of studying consumers for 20 years and how understanding consumer beliefs and behaviors helps in categorizing people into neat clusters.
00:00 - 04:05 (04:05)
Summary
The speaker shares their experience of studying consumers for 20 years and how understanding consumer beliefs and behaviors helps in categorizing people into neat clusters.
EpisodeHidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj
PodcastTED Talks Daily
This podcast episode explores global snacking habits and shopping motivations amongst consumers from different parts of the world.
04:05 - 09:06 (05:00)
Summary
This podcast episode explores global snacking habits and shopping motivations amongst consumers from different parts of the world. The speaker shares insights on surprising similarities and differences in consumer behavior across Muslim, Chinese, French, and German cultures.
EpisodeHidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj
PodcastTED Talks Daily
The study of global consumer behavior reveals that people from different countries have similarities in the way they approach everyday activities such as drinking coffee, trying on clothes and testing a car, proving that mankind is more connected than we imagined.
09:06 - 11:36 (02:30)
Summary
The study of global consumer behavior reveals that people from different countries have similarities in the way they approach everyday activities such as drinking coffee, trying on clothes and testing a car, proving that mankind is more connected than we imagined.