Chapter
The Next Generation of the Internet
04:28 - 07:32 (03:04)
Understanding incentives will be a core skillset for marketers to acquire customers in the future of the internet. Paying people to exercise can lead to positive health outcomes and can make the impossible possible.
Clips
The app Stepin combines fitness tracking with a play-to-earn game, allowing users to buy NFTs for different levels of activity and earn rewards for staying within the designated ranges.
04:28 - 05:19 (00:51)
Fitness Apps
Summary
The app Stepin combines fitness tracking with a play-to-earn game, allowing users to buy NFTs for different levels of activity and earn rewards for staying within the designated ranges.
ChapterThe Next Generation of the Internet
EpisodeAnnouncement: Marketing Against the Grain
PodcastMy First Million
Understanding incentives will be a core skillset for marketers in the future of the internet, which involves a massive change in incentivizing.
05:19 - 07:32 (02:12)
Internet, Marketing
Summary
Understanding incentives will be a core skillset for marketers in the future of the internet, which involves a massive change in incentivizing. Incentivizing customers in healthcare and other industries with monetary benefits is seen as a major game changer in achieving results that were thought impossible before.