Chapter
The Opportunity for Humorous Health Brands
16:37 - 25:49 (09:11)
The speaker discusses the potential for health brands to incorporate humor in their marketing to appeal to wider audiences, and references a brandy distillery in Northern California who were excited to experiment with this approach.
Clips
The founder of Rebel Coast Winery discusses the importance of using humor and internet trends to market health foods and organic products.
16:37 - 20:08 (03:30)
Summary
The founder of Rebel Coast Winery discusses the importance of using humor and internet trends to market health foods and organic products.
ChapterThe Opportunity for Humorous Health Brands
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
The idea of marketing protein shakes towards the muscle-building lifestyle is already present, so the idea is to make cottage cheese a more fun alternative.
20:08 - 23:45 (03:36)
Summary
The idea of marketing protein shakes towards the muscle-building lifestyle is already present, so the idea is to make cottage cheese a more fun alternative. The transcript mentions how protein shake consumers are usually men who are into bulking up, and they created a video that humorously shows that if they keep drinking protein shakes, they may go extinct.
ChapterThe Opportunity for Humorous Health Brands
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
The founders of Liquid Death, a canned water brand, launched the product on social media a year before meeting science, a quasi venture capital firm and incubator based in L.A. which launched or helped launch several other brands, including Dollar Shave Club.
23:45 - 24:49 (01:04)
Summary
The founders of Liquid Death, a canned water brand, launched the product on social media a year before meeting science, a quasi venture capital firm and incubator based in L.A. which launched or helped launch several other brands, including Dollar Shave Club.
ChapterThe Opportunity for Humorous Health Brands
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
The founder of a company that sells a drink called "Death Wish" knew he had a tough sell when approaching retailers, so he first tested it out as a concept on social media through a $1,500 video and $3k in paid media on Facebook.
24:49 - 25:49 (00:59)
Summary
The founder of a company that sells a drink called "Death Wish" knew he had a tough sell when approaching retailers, so he first tested it out as a concept on social media through a $1,500 video and $3k in paid media on Facebook. Three months later, the video garnered 3 million views with an influx of inquiries from various beverage distributors and 7-Eleven franchisees on how to sell the drink in their stores.