Chapter
The Origins of Daily Harvest Company
Rachel Drury, the founder of Daily Harvest, started with focus on smoothies and gradually expanded the branding into convenient meals. She saw a market gap in affluent women who desire easy and healthy meals but lack marketing attention in this area.
Clips
A woman named Rachel Drury started a company in 2015 that sells frozen cups of produce that can be used to make smoothies throughout the week, and were previously a marketing executive for Four Seasons and American Express.
02:47 - 04:12 (01:24)
Summary
A woman named Rachel Drury started a company in 2015 that sells frozen cups of produce that can be used to make smoothies throughout the week, and were previously a marketing executive for Four Seasons and American Express.
ChapterThe Origins of Daily Harvest Company
EpisodeThe Daily Harvest Food Poisoning Scandal
PodcastMaintenance Phase
Rachel Drury, the founder of Daily Harvest, talked about the origins and growth of the company and how she initially focused on smoothies before expanding into the branding and customer segment.
04:12 - 06:37 (02:25)
Summary
Rachel Drury, the founder of Daily Harvest, talked about the origins and growth of the company and how she initially focused on smoothies before expanding into the branding and customer segment. Media often lets CEOs lie about their businesses.