Chapter
The Paradox of Stereotypes in Advertising
25:00 - 33:16 (08:16)
Despite stereotypes being ubiquitous in advertising in this day and age, there is an increasingly vocal backlash against them, and a growing movement pushing for better representation of minorities, Rana Reeves, a creative director and founder of innovation studio R-squared discusses this paradox of stereotypes in advertising.
Clips
Some millennials are rejecting their generational label and feel separated from their own generation due to the stereotypes associated with it.
25:00 - 27:37 (02:37)
Summary
Some millennials are rejecting their generational label and feel separated from their own generation due to the stereotypes associated with it.
ChapterThe Paradox of Stereotypes in Advertising
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The tendency to exaggerate the negative traits of millennials in broad, moralistic strokes is not only inaccurate but unhelpful to self-reflection and understanding.
27:37 - 28:41 (01:04)
Summary
The tendency to exaggerate the negative traits of millennials in broad, moralistic strokes is not only inaccurate but unhelpful to self-reflection and understanding.
ChapterThe Paradox of Stereotypes in Advertising
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
Advertising still works using stereotypes, however, it is leading to a shift in behaviour, with a large portion of the targeted audience acting completely opposite to the stereotypes.
28:41 - 33:16 (04:35)
Summary
Advertising still works using stereotypes, however, it is leading to a shift in behaviour, with a large portion of the targeted audience acting completely opposite to the stereotypes.