Chapter
The Potential of Selling Bottled Water
31:16 - 38:23 (07:07)
Bottled water is a potential retail play and can bring in significant sales for well-performing brands. It has a solid margin for beverage suppliers of around 40%.
Clips
The "bottoms up" approach in pitching a retail product focuses on the practical and quantitative aspects of the business, such as the number of grocery stores and the potential shelf space.
31:16 - 32:37 (01:21)
Summary
The "bottoms up" approach in pitching a retail product focuses on the practical and quantitative aspects of the business, such as the number of grocery stores and the potential shelf space. It prioritizes real data over unrealistic projections based on similar products in the market.
ChapterThe Potential of Selling Bottled Water
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
The bottled water market in the US alone was worth $20 billion in 2019, with top brands such as Aquafina and Dasani making over a billion dollars each in terms of sales.
32:37 - 35:26 (02:49)
Summary
The bottled water market in the US alone was worth $20 billion in 2019, with top brands such as Aquafina and Dasani making over a billion dollars each in terms of sales. The potential for growth and revenue can be forecasted by looking at the number of venues, grocery stores, and DTC demand for a brand.
ChapterThe Potential of Selling Bottled Water
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
Bottled water is not an insane margin for suppliers than other products, and retailers mark it up higher than almost any other beverage.
35:27 - 38:23 (02:56)
Summary
Bottled water is not an insane margin for suppliers than other products, and retailers mark it up higher than almost any other beverage. A solid margin for beverage is around 40%.