Chapter
The Power of Branding in the Beverage Industry
01:16 - 09:01 (07:44)
The way a drink is presented visually can be just as important as its taste. A water brand called Liquid Death is an example of a unique branding strategy that opposes the conventional standards of marketing beverages.
Clips
The Whoop device is a wrist strap that tracks your every activity including sleep, active recovery, and training sessions, and presents the data in an easy-to-use app.
01:16 - 03:49 (02:33)
Summary
The Whoop device is a wrist strap that tracks your every activity including sleep, active recovery, and training sessions, and presents the data in an easy-to-use app. The device has a proven ability to drive positive behavioral change through gentle nudges and the Whoop mobile app, urging you to sleep more or take on more strain.
ChapterThe Power of Branding in the Beverage Industry
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The founder of Liquid Death explains the unique branding strategy behind the company's name and introduces their all-in-one superfood powder that is friendly to various lifestyles, including keto, paleo, vegan, dairy-free and gluten-free.
03:49 - 06:10 (02:21)
Summary
The founder of Liquid Death explains the unique branding strategy behind the company's name and introduces their all-in-one superfood powder that is friendly to various lifestyles, including keto, paleo, vegan, dairy-free and gluten-free. The product contains 75 whole food sourced ingredients, including vitamins, minerals, pre and probiotics, and green superfood blend.
ChapterThe Power of Branding in the Beverage Industry
Episode#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
PodcastModern Wisdom
The branding and packaging of a drink can significantly impact the overall drinking experience as it affects the taste, perception, and imagery associated with it.
06:10 - 09:01 (02:50)
Summary
The branding and packaging of a drink can significantly impact the overall drinking experience as it affects the taste, perception, and imagery associated with it.