Chapter
The Power of Contrasting Ideas
37:55 - 46:04 (08:09)
High school math encourages us to believe that there's a single optimal answer, but sometimes the opposite of a good idea is another good idea. We can learn from the examples of nutritionally complete but bad-tasting bars and the strategy of wearing chinos to work on Fridays to reduce laundry costs.
Clips
This podcast episode discusses the idea of creating social norms to stimulate economic growth and provide leisure time for the workforce.
37:55 - 40:06 (02:11)
Summary
This podcast episode discusses the idea of creating social norms to stimulate economic growth and provide leisure time for the workforce. It also emphasizes the role of leisure in selling cars and the potential benefits for companies like Airbnb.
ChapterThe Power of Contrasting Ideas
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The speaker talks about a nutritionally complete convenience drink called Huel which is allegedly delicious and has helped the brand become the fastest growing e-commerce company internationally.
40:06 - 40:44 (00:38)
Summary
The speaker talks about a nutritionally complete convenience drink called Huel which is allegedly delicious and has helped the brand become the fastest growing e-commerce company internationally.
ChapterThe Power of Contrasting Ideas
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The founder and managing director of a nutritionally complete bar company explains the importance of prioritizing nutrition over taste.
40:44 - 43:45 (03:00)
Summary
The founder and managing director of a nutritionally complete bar company explains the importance of prioritizing nutrition over taste. He also critiques the trade-off fallacy taught in high school math that assumes there is only one optimal solution.
ChapterThe Power of Contrasting Ideas
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The use of a daft ritual in taking medication can lead to higher levels of compliance and stronger placebo effect.
43:45 - 46:04 (02:19)
Summary
The use of a daft ritual in taking medication can lead to higher levels of compliance and stronger placebo effect. High prices and weird taste can also deliver the promise of psychoactive powers better.