The Twitch and Amazon bureaucracy create challenges for performance marketing due to approval requirements for Facebook pixels and slow processes for legal review.
A big company wanting to get ahead of its competitors used a scraper to track their competitor's growth rate to prove the market size and create a case for the company's growth in Brazil.
The speaker discusses how their company discovered a growth hack to get a bunch of downloads by giving away five iPhones on Twitch, resulting in a significant spike in downloads.
The speaker talks about the importance of celebrating creative and innovative strategies in a company to achieve success. He gives an example of a guy in Brazil who got downloads for his app by giving away iPhones on the street.