Chapter
The Power of Incentives in Performance Marketing
1:32:05 - 1:36:48 (04:42)
The speaker recounts a story of how their company boosted installs through offering incentives such as giving away five iPhones and highlights the importance of incentives in performance marketing.
Clips
The Twitch and Amazon bureaucracy create challenges for performance marketing due to approval requirements for Facebook pixels and slow processes for legal review.
1:32:05 - 1:33:00 (00:54)
Summary
The Twitch and Amazon bureaucracy create challenges for performance marketing due to approval requirements for Facebook pixels and slow processes for legal review.
ChapterThe Power of Incentives in Performance Marketing
EpisodeSelling Deodorant for $100M and How to Find Your Best Competitive Advantage with Moiz Ali
PodcastMy First Million
A big company wanting to get ahead of its competitors used a scraper to track their competitor's growth rate to prove the market size and create a case for the company's growth in Brazil.
1:33:01 - 1:34:09 (01:07)
Summary
A big company wanting to get ahead of its competitors used a scraper to track their competitor's growth rate to prove the market size and create a case for the company's growth in Brazil.
ChapterThe Power of Incentives in Performance Marketing
EpisodeSelling Deodorant for $100M and How to Find Your Best Competitive Advantage with Moiz Ali
PodcastMy First Million
The speaker discusses how their company discovered a growth hack to get a bunch of downloads by giving away five iPhones on Twitch, resulting in a significant spike in downloads.
1:34:09 - 1:35:34 (01:25)
Summary
The speaker discusses how their company discovered a growth hack to get a bunch of downloads by giving away five iPhones on Twitch, resulting in a significant spike in downloads.
ChapterThe Power of Incentives in Performance Marketing
EpisodeSelling Deodorant for $100M and How to Find Your Best Competitive Advantage with Moiz Ali
PodcastMy First Million
The speaker talks about the importance of celebrating creative and innovative strategies in a company to achieve success.
1:35:35 - 1:36:48 (01:12)
Summary
The speaker talks about the importance of celebrating creative and innovative strategies in a company to achieve success. He gives an example of a guy in Brazil who got downloads for his app by giving away iPhones on the street.