Chapter
The Power of Perception in Food and Drink
19:25 - 25:52 (06:27)
Perception plays a big role in how we taste food and drink. Studies show that even the appearance or name on a label can impact our enjoyment of a product, regardless of its actual taste.
Clips
Studies show that wine can taste different depending on factors like labeling, price, and even color, despite the actual taste being the same.
19:25 - 22:45 (03:20)
Wine
Summary
Studies show that wine can taste different depending on factors like labeling, price, and even color, despite the actual taste being the same. Even sommeliers are not immune to the effects of marketing when it comes to wine perception.
ChapterThe Power of Perception in Food and Drink
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The right glassware can affect how we perceive and enjoy our beverages, particularly with beer, as a properly sized and shaped glass can influence our mental model and taste before taking the first sip.
22:45 - 25:52 (03:07)
beer
Summary
The right glassware can affect how we perceive and enjoy our beverages, particularly with beer, as a properly sized and shaped glass can influence our mental model and taste before taking the first sip.