Chapter
The Power of Personalization and Addressable Channels in E-commerce
07:51 - 12:52 (05:00)
Addressable channels provide a personal touch in e-commerce that can increase customer retention and lifetime value.
Clips
This podcast talks about a company that uses robots to generate handwritten letters at scale for direct mail campaigns for various purposes including nonprofit organizations, real estate agents, and salespeople.
07:51 - 09:03 (01:11)
Summary
This podcast talks about a company that uses robots to generate handwritten letters at scale for direct mail campaigns for various purposes including nonprofit organizations, real estate agents, and salespeople.
ChapterThe Power of Personalization and Addressable Channels in E-commerce
Episode#151 - How To Go Viral, Grow Your Following & Tons of Ideas with Lambda School's Trevor McKendrick
PodcastMy First Million
Addressable ads can be a worthwhile investment for brands by providing a personal touch that drives more lifetime value from customers.
09:03 - 10:23 (01:19)
Summary
Addressable ads can be a worthwhile investment for brands by providing a personal touch that drives more lifetime value from customers. Personalized marketing, such as using handwritten signatures, can also make an impact in retaining and appealing to customers, although it may require additional costs.
ChapterThe Power of Personalization and Addressable Channels in E-commerce
Episode#151 - How To Go Viral, Grow Your Following & Tons of Ideas with Lambda School's Trevor McKendrick
PodcastMy First Million
The speaker expresses interest in shadowing a CEO for a day to observe how they make decisions about big things and how they manage email in a fast-paced environment.
10:23 - 12:02 (01:39)
Summary
The speaker expresses interest in shadowing a CEO for a day to observe how they make decisions about big things and how they manage email in a fast-paced environment.
ChapterThe Power of Personalization and Addressable Channels in E-commerce
Episode#151 - How To Go Viral, Grow Your Following & Tons of Ideas with Lambda School's Trevor McKendrick
PodcastMy First Million
A listener asked to shadow a CEO for a week but wonders how to make it financially sustainable for the CEO giving access.
12:02 - 12:52 (00:50)
Summary
A listener asked to shadow a CEO for a week but wonders how to make it financially sustainable for the CEO giving access.