Chapter
The Power of Positive Persuasion in Political Campaigns
26:40 - 29:20 (02:39)
In this episode, the host discusses the impact of negative versus positive persuasion in political campaigns, citing examples of the historic Daisy ad and Obama's successful campaign based on positivity.
Clips
The impact of negative versus positive persuasion is studied, and the pull of positivity is found to win out in the long run.
26:40 - 27:39 (00:59)
Summary
The impact of negative versus positive persuasion is studied, and the pull of positivity is found to win out in the long run. Although negative persuasion can be effective, positivity leads to better long-term results.
ChapterThe Power of Positive Persuasion in Political Campaigns
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
Fear-based advertising has been utilized in political campaigns since the 1960s with ads like "Daisy" by Lyndon Johnson.
27:39 - 28:21 (00:41)
Summary
Fear-based advertising has been utilized in political campaigns since the 1960s with ads like "Daisy" by Lyndon Johnson. This type of negative persuasion taps into people's emotions and can be effective despite its manipulative nature.
ChapterThe Power of Positive Persuasion in Political Campaigns
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The speaker argues that positivity is more productive, sustainable and healthy for society, despite the increasing use of fear-based tactics in modern politics, and cites Obama's election as an example.
28:21 - 28:39 (00:18)
Summary
The speaker argues that positivity is more productive, sustainable and healthy for society, despite the increasing use of fear-based tactics in modern politics, and cites Obama's election as an example.
ChapterThe Power of Positive Persuasion in Political Campaigns
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The speaker discusses the importance of generosity and how it can manifest in different ways, including giving of time, energy, listening, and respect.
28:39 - 29:20 (00:40)
Summary
The speaker discusses the importance of generosity and how it can manifest in different ways, including giving of time, energy, listening, and respect.