Episode
848 The Soulful Art of Persuasion with Jason Harris
51:52
Published: Wed Sep 11 2019
Description
NEVER BE CLOSING. A lot of books about selling encourage you to act like someone you’re not. They tell you to say the other person’s name. Copy their body language. Become a salesman. But what if the key to selling is accepting who you are? What if everything weird about you is what will make you successful? Stop thinking of business as transactional. Instead, be generous. Play the long game. And be kind. On today’s episode of The School of Greatness, I talk about the soulful art of persuasion with an expert in marketing: Jason Harris. Jason Harris is the CEO of the award-winning creative agency Mekanism and the co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry’s, MillerCoors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age’s Agency A-list, twice to their Best Places to Work, and to the Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A’s list of “100 People Who Make Advertising Great.” His methods are studied in cases at Harvard Business School. Jason has put together four principles of persuasion that can help transform you into a master influencer. The bullet points are easy to understand and might even surprise you. So get ready to learn the soulful art of persuasion on Episode 848. Some Questions I Ask: What’s the most fun you’ve had working on a brand? (10:00) How can you be empathetic when people are attacking you? (31:00) What’s something people can do today to make them more influential (43:00) What are you three truths? (46:00) In This Episode You Will Learn: About Jason’s company Mekanism (5:00) Why you should never be closing (12:30) How vulnerability is key to power (16:00) The Four Core Principles of persuasion (19:00) Why it’s important to master different skills (38:00) If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/848 and follow at instagram.com/lewishowes
Chapters
This episode discusses the soulful art of persuasion, and how to show people how much you care in order to persuade them authentically, without tricks or strategies.
00:00 - 03:18 (03:18)
Summary
This episode discusses the soulful art of persuasion, and how to show people how much you care in order to persuade them authentically, without tricks or strategies.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The key to purposeful marketing is lining up your skills and purpose, and finding a way to incorporate those into your work.
03:18 - 06:07 (02:49)
Summary
The key to purposeful marketing is lining up your skills and purpose, and finding a way to incorporate those into your work. By working with brands to establish their message and marketing materials, organizations can effectively showcase their impact to the world.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The speaker mentions how they helped in crafting and maintaining the consistency and sophistication of the brand.
06:07 - 12:26 (06:19)
Summary
The speaker mentions how they helped in crafting and maintaining the consistency and sophistication of the brand. The discussion also involves some talk on traditional books on influence and persuasion.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The "Get the sale and never be closing" philosophy emphasizes the value of building long-term relationships in sales, rather than constantly trying to close deals.
12:26 - 14:22 (01:55)
Summary
The "Get the sale and never be closing" philosophy emphasizes the value of building long-term relationships in sales, rather than constantly trying to close deals. By delaying the ask and focusing on giving first, you can create more meaningful connections with customers that result in long-term value.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The power of vulnerability in overcoming challenges is discussed as a person shares their past experience with sexual abuse.
14:22 - 18:18 (03:56)
Summary
The power of vulnerability in overcoming challenges is discussed as a person shares their past experience with sexual abuse. Additionally, the importance of making requests in campaigns is highlighted.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
This podcast episode discusses the persuasive power of storytelling compared to facts and statistics, and emphasizes the importance of understanding one's own story and using it to connect with others.
18:19 - 21:42 (03:23)
Summary
This podcast episode discusses the persuasive power of storytelling compared to facts and statistics, and emphasizes the importance of understanding one's own story and using it to connect with others.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
A musician quits his label, studies at a Buddhist monastery and mime school, to ultimately create a unique sound that doesn't fit into one genre.
21:42 - 24:14 (02:32)
Summary
A musician quits his label, studies at a Buddhist monastery and mime school, to ultimately create a unique sound that doesn't fit into one genre.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The speaker discusses the negative impact of disrespect in the workplace, using the example of Steve Jobs' reportedly disrespectful behavior towards product developers.
24:14 - 26:40 (02:25)
Summary
The speaker discusses the negative impact of disrespect in the workplace, using the example of Steve Jobs' reportedly disrespectful behavior towards product developers. They emphasize the importance of practicing and learning respectful skills in all interactions.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
In this episode, the host discusses the impact of negative versus positive persuasion in political campaigns, citing examples of the historic Daisy ad and Obama's successful campaign based on positivity.
26:40 - 29:20 (02:39)
Summary
In this episode, the host discusses the impact of negative versus positive persuasion in political campaigns, citing examples of the historic Daisy ad and Obama's successful campaign based on positivity.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The host discusses the benefits of empathy and how it can help understand others' perspectives.
29:20 - 33:45 (04:25)
Summary
The host discusses the benefits of empathy and how it can help understand others' perspectives. They also talk about the dangers of constantly trying to prove oneself to others and the importance of letting go of that mindset.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The guest speaker discusses the idea of winning and how it should be more about feeling like you've accomplished something rather than being number one in the space.
33:45 - 34:37 (00:52)
Summary
The guest speaker discusses the idea of winning and how it should be more about feeling like you've accomplished something rather than being number one in the space. They also talk about their own platform, which focuses on sharing other people's stories.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The entrepreneurial mindset can be seen in the battlefield as well as in the business world.
34:37 - 37:31 (02:53)
Summary
The entrepreneurial mindset can be seen in the battlefield as well as in the business world. The founder of Shifts discusses how being the youngest and feeling unseen fueled her desire to lead and how both the external and internal worlds evolved in her business journey.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
Mastering skills is critical to success and will make you more persuasive and trustworthy.
37:31 - 41:31 (04:00)
Summary
Mastering skills is critical to success and will make you more persuasive and trustworthy. It is important to focus on mastering two or three skills before adding more.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The podcast discusses the 11 habits to become a master influencer and emphasizes the importance of a long term viewpoint and a soulful approach to persuasion.
41:32 - 45:04 (03:32)
Summary
The podcast discusses the 11 habits to become a master influencer and emphasizes the importance of a long term viewpoint and a soulful approach to persuasion.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
Jason Harris shares his experience on how to persuade people in business and impact the world in a better way, through creativity and combining skillsets from different areas.
45:04 - 49:37 (04:32)
Summary
Jason Harris shares his experience on how to persuade people in business and impact the world in a better way, through creativity and combining skillsets from different areas. He also emphasizes the importance of knowing yourself, and doing things for yourself instead of just to please others.
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
This podcast episode emphasizes the importance of caring about other people if you want to achieve your own goals in life.
49:37 - 51:14 (01:36)
Summary
This podcast episode emphasizes the importance of caring about other people if you want to achieve your own goals in life. Sharing a quote from Roosevelt, the speaker explains that people are more willing to listen and buy into your ideas when they feel that you genuinely care about them.