Chapter
The Power of Status in Consumerism
1:13:19 - 1:17:21 (04:02)
Supreme's success is based on creating a sense of exclusivity and status among a certain type of consumer rather than simply providing quality products.
Clips
This podcast episode discusses the culture surrounding yo-yos and how they can quickly spread through a school, leading to their eventual ban.
1:13:19 - 1:14:30 (01:11)
Toys
Summary
This podcast episode discusses the culture surrounding yo-yos and how they can quickly spread through a school, leading to their eventual ban.
ChapterThe Power of Status in Consumerism
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
Supreme succeeded by intentionally designing aggressively and obnoxiously expensive T-shirts that only certain kids with a certain status would buy, creating an exclusive value.
1:14:30 - 1:17:21 (02:50)
Supreme
Summary
Supreme succeeded by intentionally designing aggressively and obnoxiously expensive T-shirts that only certain kids with a certain status would buy, creating an exclusive value. People start lining up around 6 a. m. to get their products, and businesses capitalize on this by opening earlier.