Chapter
The Rise and Fall of Audio Advertising
11:19 - 15:36 (04:16)
A discussion of the history and evolution of audio advertising, including a story about a company that was acquired for over $100 million, and how it eventually crumbled as the industry moved away from audio ads.
Clips
This episode discusses how the corporate development group acquired a company for $4 million dollars, connected it to the internet, and allowed advertisers to remotely create dynamic content and fill unsold ad spots on that server every night at midnight, which was a new concept in ad technology.
11:19 - 14:07 (02:48)
Summary
This episode discusses how the corporate development group acquired a company for $4 million dollars, connected it to the internet, and allowed advertisers to remotely create dynamic content and fill unsold ad spots on that server every night at midnight, which was a new concept in ad technology.
ChapterThe Rise and Fall of Audio Advertising
EpisodeHow to Think Big with David Friedberg, Founder of Cana
PodcastMy First Million
The acquisition of Ando Media by Triton Digital for $50 million in 2009 was met with skepticism due to the lack of technology development, but with a $72 million upfront cash payment and the potential for $1.2 billion in earn outs, Triton was willing to take the risk despite concerns from some team members.
14:08 - 15:36 (01:27)
Summary
The acquisition of Ando Media by Triton Digital for $50 million in 2009 was met with skepticism due to the lack of technology development, but with a $72 million upfront cash payment and the potential for $1.2 billion in earn outs, Triton was willing to take the risk despite concerns from some team members. However, audio ads eventually died down and the acquisition did not end up being as successful as hoped.