Episode

How to Think Big with David Friedberg, Founder of Cana
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1:05:21
Published: Thu Mar 03 2022
Description

Shaan Puri (@ShaanVP) sits down with David Friedberg (@Friedberg) to talk about ambition, what he learned from the founders of Google, and how he's aiming to change the world by 3D printing drinks with his latest startup, Cana. ----- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (01:30) - Dave's background (10:30) - What Dave learned from the founders of Google (16:30) - Why many people have trouble thinking big (31:30) - Dave's new company, Cana ----- Links: * https://www.cana.com/ ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Chapters
Companies are reevaluating their CRM software expenses and some are finding they can cut costs significantly with newer, more efficient platforms.
00:00 - 01:28 (01:28)
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CRM
Summary

Companies are reevaluating their CRM software expenses and some are finding they can cut costs significantly with newer, more efficient platforms.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
In this snippet, the speaker briefly mentions Michael Birch, an early investor in Google who along with his wife, made a fortune from tech.
01:28 - 04:45 (03:17)
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Google
Summary

In this snippet, the speaker briefly mentions Michael Birch, an early investor in Google who along with his wife, made a fortune from tech.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
The speaker talks about the challenges and hiccups faced while building and navigating through complexity and uncertainty.
04:45 - 11:19 (06:33)
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Navigating Complexity
Summary

The speaker talks about the challenges and hiccups faced while building and navigating through complexity and uncertainty. They also discuss having spent time doing mathematical modeling and working on projects that never see the light of day.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
A discussion of the history and evolution of audio advertising, including a story about a company that was acquired for over $100 million, and how it eventually crumbled as the industry moved away from audio ads.
11:19 - 15:36 (04:16)
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Audio Advertising
Summary

A discussion of the history and evolution of audio advertising, including a story about a company that was acquired for over $100 million, and how it eventually crumbled as the industry moved away from audio ads.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
The guest speaker had imposter syndrome during the first meeting with Twitch founders.
15:36 - 19:57 (04:21)
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Leadership
Summary

The guest speaker had imposter syndrome during the first meeting with Twitch founders. Observing their leadership method, she learned to be a better leader.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
Google's infrastructure engineering team and hardware engineering team created a full stack of technology to index and classify web pages, allowing Google to search more of the internet, faster and with a higher refresh rate.
19:58 - 24:51 (04:53)
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Google
Summary

Google's infrastructure engineering team and hardware engineering team created a full stack of technology to index and classify web pages, allowing Google to search more of the internet, faster and with a higher refresh rate.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
Leaders and teams often compromise on their long-term vision and go for a shorter range which limits the opportunity but gives a sense of comfort.
24:51 - 29:28 (04:36)
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Leadership
Summary

Leaders and teams often compromise on their long-term vision and go for a shorter range which limits the opportunity but gives a sense of comfort. Great leaders in technology businesses have the ability to understand technology and leap several iterations forward to bring timelines in, similar to coaches on sports teams.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
When building a product, it is important to consider whether to target the consumer market or the restaurant market.
29:28 - 33:13 (03:44)
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Product Development
Summary

When building a product, it is important to consider whether to target the consumer market or the restaurant market. While the restaurant market may provide immediate revenue, it could limit opportunities for growth and innovation towards solving broader problems.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
A startup is looking to revolutionize the beverage industry by creating a system that combines water with flavor cartridges to create customized drinks, with a focus on reducing waste and promoting sustainability.
33:13 - 41:38 (08:24)
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Beverage industry
Summary

A startup is looking to revolutionize the beverage industry by creating a system that combines water with flavor cartridges to create customized drinks, with a focus on reducing waste and promoting sustainability.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
Creating and producing your own drinks at home reduces transportation, storage, and packaging needs, which is beneficial for the environment.
41:38 - 46:21 (04:43)
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sustainability
Summary

Creating and producing your own drinks at home reduces transportation, storage, and packaging needs, which is beneficial for the environment. However, it also limits consumer choices, as retail stores have a limited number of brands available for purchase.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
The podcast discusses the personalization of beverage preferences and how it can be challenging to produce a universally popular drink due to individual tastes and brand loyalty.
46:21 - 52:10 (05:48)
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Beverages
Summary

The podcast discusses the personalization of beverage preferences and how it can be challenging to produce a universally popular drink due to individual tastes and brand loyalty.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
The potential creators of beverage brands can bring their ideas to market through new devices at pricing ranging from 29 cents to $2.99 with royalty streams of 2-6% for artists like 50 cent.
52:10 - 55:52 (03:41)
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beverage creation
Summary

The potential creators of beverage brands can bring their ideas to market through new devices at pricing ranging from 29 cents to $2.99 with royalty streams of 2-6% for artists like 50 cent.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
The Canon 1 is a device that can remove the inefficiencies of transporting and selling bottled water, and as they continue developing, the company hopes that Gen 3 will be a necessity in all households.
55:52 - 1:03:10 (07:17)
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Environment
Summary

The Canon 1 is a device that can remove the inefficiencies of transporting and selling bottled water, and as they continue developing, the company hopes that Gen 3 will be a necessity in all households. This could greatly reduce carbon emissions and land use, while providing access to clean drinking water.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million
The interviewee talks about the product's offices and how it would create a favorable impression on the customers.
1:03:10 - 1:04:06 (00:56)
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Business
Summary

The interviewee talks about the product's offices and how it would create a favorable impression on the customers. The pre-order reservation cost is $99, and the product video and specs are available on canada.com.

Episode
How to Think Big with David Friedberg, Founder of Cana
Podcast
My First Million