Chapter
The Rise of Influencer Marketing
37:04 - 41:57 (04:53)
As influencers began to gain popularity and credibility in the early 2000s, marketers took notice and began to collaborate with these individuals to promote their products and services. However, this has led to concerns about authenticity and transparency in the industry.
Clips
An influential lifestyle and motivational influencer has been exposed for using her husband's connections in LA to promote her startup business, which contradicts her own motivational advice to her audience.
37:04 - 38:23 (01:19)
Summary
An influential lifestyle and motivational influencer has been exposed for using her husband's connections in LA to promote her startup business, which contradicts her own motivational advice to her audience.
ChapterThe Rise of Influencer Marketing
EpisodeRachel Hollis Part 1: Hashtag Relatable
PodcastMaintenance Phase
In this episode, the hosts discuss the criticism and scrutiny that women face for having ambition while men are not held to the same standard.
38:23 - 39:12 (00:48)
Summary
In this episode, the hosts discuss the criticism and scrutiny that women face for having ambition while men are not held to the same standard. They use the example of Rachel Hollis and analyze how her open ambition was perceived and responded to by society.
ChapterThe Rise of Influencer Marketing
EpisodeRachel Hollis Part 1: Hashtag Relatable
PodcastMaintenance Phase
As food bloggers began to gain celebrity-like status in the early 2010s, marketers took notice and began utilizing their influence for advertising purposes.
39:12 - 41:57 (02:45)
Summary
As food bloggers began to gain celebrity-like status in the early 2010s, marketers took notice and began utilizing their influence for advertising purposes. Unlike traditional advertisements with celebrities, the audience viewed these partnerships with food bloggers more organically.