Chapter
The Role of Neuroscience in Understanding Consumer Behavior
00:00 - 03:04 (03:04)
This podcast episode explores how our brains do not experience reality directly, the role of impulse in decision-making, and how pleasure and pain affect our drive to buy.
Clips
This podcast episode covers topics such as the role of impulse in decision-making, the definition of surprise according to neuroscience, and how pleasure and pain affect our drive to buy.
00:00 - 03:04 (03:04)
Consumer behavior
Summary
This podcast episode covers topics such as the role of impulse in decision-making, the definition of surprise according to neuroscience, and how pleasure and pain affect our drive to buy.