Chapter
The Science Behind Rewards That Drive Behaviour
1:20:30 - 1:28:39 (08:09)
Anticipation and the uncertain element of a pleasurable experience can drive compulsive behavior as it activates our pleasure centers. Effective communication also plays a key role in neural coupling and building connections with others.
Clips
The level of authenticity in brand communication is important, as if it falls outside of the authenticity equivalent of the Overton window, it can lack credibility and may not connect with the intended audience.
1:20:30 - 1:22:27 (01:57)
Summary
The level of authenticity in brand communication is important, as if it falls outside of the authenticity equivalent of the Overton window, it can lack credibility and may not connect with the intended audience.
ChapterThe Science Behind Rewards That Drive Behaviour
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The term 'engagement' used by tech companies to measure user activity can often indicate addiction to tech products that are offered for free.
1:22:27 - 1:24:30 (02:02)
Summary
The term 'engagement' used by tech companies to measure user activity can often indicate addiction to tech products that are offered for free.
ChapterThe Science Behind Rewards That Drive Behaviour
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The anticipation and uncertainty associated with receiving a reward triggers the dopamine system in our brain which drives behavior compulsively.
1:24:30 - 1:26:46 (02:15)
Summary
The anticipation and uncertainty associated with receiving a reward triggers the dopamine system in our brain which drives behavior compulsively. Variable rewards, such as not knowing when you will receive a reward, are particularly effective at keeping us engaged and spending time on websites, despite our hatred for this type of system.
ChapterThe Science Behind Rewards That Drive Behaviour
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
Twitter uses a programmed wait when users log onto their phone where there is a delay before the notification number pops up on the notification bell, similar to how Vegas casinos use variable rewards to maximize users' time on site.
1:26:46 - 1:28:39 (01:53)
Summary
Twitter uses a programmed wait when users log onto their phone where there is a delay before the notification number pops up on the notification bell, similar to how Vegas casinos use variable rewards to maximize users' time on site.