Chapter
The Science of Memory
33:03 - 42:18 (09:14)
Our understanding of memory and what it actually is, versus what we feel like it is, can be a major chasm. Different types of memory, such as explicit and implicit memory, can also impact our attention.
Clips
This episode explores how misdirection, the art of leading someone's attention in one direction while making the real message a surprise, is used in both marketing and humor, with examples ranging from billboards to jokes.
33:03 - 34:57 (01:53)
Summary
This episode explores how misdirection, the art of leading someone's attention in one direction while making the real message a surprise, is used in both marketing and humor, with examples ranging from billboards to jokes.
ChapterThe Science of Memory
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
In this podcast episode, the concept of "violation of expectation" is explored, which is the neuroscience definition of surprise and explains how our brains react when we experience something unexpected.
34:57 - 38:55 (03:58)
Summary
In this podcast episode, the concept of "violation of expectation" is explored, which is the neuroscience definition of surprise and explains how our brains react when we experience something unexpected. The classic oddball paradigm is also discussed as a way to study this phenomenon.
ChapterThe Science of Memory
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
Understanding implicit and explicit memory and expectation can be key to successful advertising.
38:55 - 40:12 (01:16)
Summary
Understanding implicit and explicit memory and expectation can be key to successful advertising. Sometimes boring ads that conform to expectations can be the most effective advertising strategy.
ChapterThe Science of Memory
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The human perception of memory is vastly different from the scientific reality of how it works.
40:12 - 42:18 (02:05)
Summary
The human perception of memory is vastly different from the scientific reality of how it works. While we feel like we can record and replay our experiences, the actual workings of memory are much more complex and less reliable.