Chapter
The Shift from Weight Loss to "Wellness"
37:52 - 41:08 (03:16)
The diet industry is changing its rhetoric from promoting weight loss to promoting a "pure" or "wellness" diet, with weight loss as a side effect. This shift is a response to increasing acknowledgement of fat phobia.
Clips
In this podcast, Kaitlyn Tiffany critiques Moon Juice's belief in alternative medicine and pseudoscience.
37:52 - 39:02 (01:09)
Summary
In this podcast, Kaitlyn Tiffany critiques Moon Juice's belief in alternative medicine and pseudoscience. Tiffany reads through the 10 commitments in the Moon Juice cookbook, unpacking the contradictions and tensions that creator Amanda Chantal Bacon never resolves.
ChapterThe Shift from Weight Loss to "Wellness"
EpisodeMoon Juice
PodcastMaintenance Phase
The conversation around weight loss has shifted to promote the idea of "eating pure" as a way to achieve happiness and self-acceptance, while simultaneously suggesting that weight loss will be a side effect.
39:02 - 41:08 (02:06)
Summary
The conversation around weight loss has shifted to promote the idea of "eating pure" as a way to achieve happiness and self-acceptance, while simultaneously suggesting that weight loss will be a side effect. This is highlighted by a specific example of a wellness influencer promoting a wheat-free, juice cleanse diet.