Chapter
The Story of Coca and its Connection to Colombia and Peru
26:05 - 35:24 (09:19)
The preferred coca of the Inca, erythroxan Novogranitensia, was taken down the coast of Colombia to Trujillo in Peru and became the coca imported by Coca-Cola each year. Efforts are being made to create a legal nutraceutical market for coca to provide a livelihood for the 150,000 families in Colombia that depend on cultivating coca and to generate tax revenue for the country.
Clips
The origin of the coca plant used in Coca-Cola can be traced back to the coca of Colombia, specifically erythroxan, Novogranitensia, variety Novogranitensia.
26:05 - 35:24 (09:19)
Summary
The origin of the coca plant used in Coca-Cola can be traced back to the coca of Colombia, specifically erythroxan, Novogranitensia, variety Novogranitensia. Efforts are being made to create a legitimate market for coca as a nutraceutical, which can provide a legal source of income for the families in Colombia who depend on coca cultivation, and could generate tax revenue for the Colombian government to support peace-building efforts.