Chapter

The Surprising Success of the "Sounds That Brands Make" TED Talk
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05:54 - 10:40 (04:46)

In this episode, the guest discusses the success of his TED Talk on the sounds that brands make and how it led to new opportunities in his career.

Clips
Julian Treasure talks about his journey from running an audio branding company to becoming a listening evangelist, the success of his TED talk and the importance of spreading his message.
05:54 - 09:15 (03:21)
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Julian Treasure
Summary

Julian Treasure talks about his journey from running an audio branding company to becoming a listening evangelist, the success of his TED talk and the importance of spreading his message.

Chapter
The Surprising Success of the "Sounds That Brands Make" TED Talk
Episode
E180: The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure
Podcast
The Diary Of A CEO with Steven Bartlett
Being heard and validated can give us a sense of significance and purpose, but it's important to examine why we feel the need to be right and listen to our ego.
09:15 - 10:40 (01:24)
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Importance of Validation
Summary

Being heard and validated can give us a sense of significance and purpose, but it's important to examine why we feel the need to be right and listen to our ego. Making a positive impact on others and the world can also satisfy our primal desire to belong and have meaning.

Chapter
The Surprising Success of the "Sounds That Brands Make" TED Talk
Episode
E180: The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure
Podcast
The Diary Of A CEO with Steven Bartlett