Chapter
The Tug-of-War between Ad Quality and Profitability
47:01 - 58:54 (11:53)
Social media platforms are constantly working on new technologies to improve the quality of ads to maintain user engagement while still making profits. Advertisers also face the challenge of not being able to target ads as effectively as before, while also avoiding association with extremist content.
Clips
The decline in the effectiveness of digital advertising may not just be because of Apple's privacy rule changes but also due to the understanding of how moderation policies work by people, and the shift of marketing dollars from social media to other channels due to economic slowdown.
47:01 - 50:30 (03:29)
Summary
The decline in the effectiveness of digital advertising may not just be because of Apple's privacy rule changes but also due to the understanding of how moderation policies work by people, and the shift of marketing dollars from social media to other channels due to economic slowdown.
ChapterThe Tug-of-War between Ad Quality and Profitability
EpisodeSunday Special: An Episode of ‘Hard Fork’
PodcastThe Daily
The shift of advertisers away from social media platforms is causing some companies to lower their ad prices, and making way for odder, less reputable or less recognizable ads to appear.
50:30 - 51:32 (01:02)
Summary
The shift of advertisers away from social media platforms is causing some companies to lower their ad prices, and making way for odder, less reputable or less recognizable ads to appear.
ChapterThe Tug-of-War between Ad Quality and Profitability
EpisodeSunday Special: An Episode of ‘Hard Fork’
PodcastThe Daily
Social media platforms have become a haven for personalized advertising, but they also pose challenges for brands in terms of ad placement and targeting.
51:32 - 54:27 (02:54)
Summary
Social media platforms have become a haven for personalized advertising, but they also pose challenges for brands in terms of ad placement and targeting. Legacy social media platforms are viewed as less-friendly places for advertisers due to concerns about inappropriate content and extremist views among users.
ChapterThe Tug-of-War between Ad Quality and Profitability
EpisodeSunday Special: An Episode of ‘Hard Fork’
PodcastThe Daily
Targeted ads were built on extensive data collection and privacy violations.
54:27 - 57:27 (03:00)
Summary
Targeted ads were built on extensive data collection and privacy violations. However, even if hyper-targeting is stopped, the effectiveness of 'bad ads' remains questionable.
ChapterThe Tug-of-War between Ad Quality and Profitability
EpisodeSunday Special: An Episode of ‘Hard Fork’
PodcastThe Daily
Online platforms are constantly working on new technologies to improve the quality of ads and target them better, as showing only bad ads might drive away users.
57:27 - 58:54 (01:27)
Summary
Online platforms are constantly working on new technologies to improve the quality of ads and target them better, as showing only bad ads might drive away users. With the increasing number of ads due to changes in app tracking transparency, some users feel like they are seeing more bad ads, making them prefer fewer but more targeted ones.