Chapter
Trust, Attention, and Doing Something That's Never Been Done Before
51:26 - 1:05:09 (13:42)
In a world where trust and attention are scarce resources, it's important to do something that has never been done before in order to earn people's trust and capture their attention. This requires focusing your energy on clearing the decks and finding your muse, rather than simply quantifying your way into success.
Clips
In this episode of The Tim Ferriss Show, Tim and Seth Godin discuss Seth's lifelong writing practice, rules for writing and productivity, and his book "This Is Marketing" as well as how he manages his life using rules, principles, and obsessions.
51:26 - 55:57 (04:31)
Summary
In this episode of The Tim Ferriss Show, Tim and Seth Godin discuss Seth's lifelong writing practice, rules for writing and productivity, and his book "This Is Marketing" as well as how he manages his life using rules, principles, and obsessions.
ChapterTrust, Attention, and Doing Something That's Never Been Done Before
Episode#376: How Seth Godin Manages His Life — Rules, Principles, and Obsessions (Repost)
PodcastThe Tim Ferriss Show
In a world where book publishers are buying their way to bestseller lists and anyone can self-publish a book, the trust-building element of the book industry is being stripped away, leaving trust and attention as the two most scarce resources in the economy.
55:57 - 1:05:09 (09:11)
Summary
In a world where book publishers are buying their way to bestseller lists and anyone can self-publish a book, the trust-building element of the book industry is being stripped away, leaving trust and attention as the two most scarce resources in the economy. Interrupting people doesn't scale, so the key to earning trust and attention is to clear the decks and focus on making a change in the world that has never been done before.