Chapter
Understanding Global Snacking Habits
04:05 - 09:06 (05:00)
This podcast episode explores global snacking habits and shopping motivations amongst consumers from different parts of the world. The speaker shares insights on surprising similarities and differences in consumer behavior across Muslim, Chinese, French, and German cultures.
Clips
The common thumb rules used for consumer clustering are not accurate, as found by a data analysis team.
04:05 - 05:59 (01:53)
Summary
The common thumb rules used for consumer clustering are not accurate, as found by a data analysis team. There is no point in finding or relying on new rules to explain the world of consumer behavior.
ChapterUnderstanding Global Snacking Habits
EpisodeHidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj
PodcastTED Talks Daily
Through studying consumer behavior, it was discovered that Indonesians, Saudi Arabians, and consumers of the UAE snack in similar ways to the Chinese.
05:59 - 06:58 (00:58)
Summary
Through studying consumer behavior, it was discovered that Indonesians, Saudi Arabians, and consumers of the UAE snack in similar ways to the Chinese. Snacking is seen as a social indulgence done in groups with a focus on fresh, hot snacks that are often purchased from street vendors.
ChapterUnderstanding Global Snacking Habits
EpisodeHidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj
PodcastTED Talks Daily
This podcast episode explores the concept of cars as status symbols in various countries, including France, Germany, and certain African countries.
06:58 - 09:06 (02:08)
Summary
This podcast episode explores the concept of cars as status symbols in various countries, including France, Germany, and certain African countries. While people in these countries want their cars to be enjoyable to drive, owning a high-end vehicle also serves as a symbol of wealth and success.