Chapter
Understanding Netflix viewership and its impact on show economics
30:38 - 35:20 (04:41)
Netflix's pricing for ads on its shows is based on the viewership, which is why the streaming giant is more open about disclosing how many people watch a show within the first 28 days. The viewership also plays a significant role in deciding the economics of a show on Netflix.
Clips
The value of advertising is dependent on the number of viewers, with ad prices for a 30-second spot being higher for popular shows watched by millions of viewers.
30:38 - 33:37 (02:58)
Summary
The value of advertising is dependent on the number of viewers, with ad prices for a 30-second spot being higher for popular shows watched by millions of viewers. Knowing how many people saw an ad on the opening night for a movie is also important in determining the effectiveness of advertising.
ChapterUnderstanding Netflix viewership and its impact on show economics
Episode"Ted Sarandos"
PodcastSmartLess
The number of viewers in the first month of a show's release on streaming services is considered a cultural measure as it reflects the subscribers' preferences, and it helps in deciding whether to invest in a show or not.
33:37 - 35:20 (01:43)
Summary
The number of viewers in the first month of a show's release on streaming services is considered a cultural measure as it reflects the subscribers' preferences, and it helps in deciding whether to invest in a show or not.