Chapter
Understanding the Brain and its Role in Marketing
03:04 - 11:47 (08:43)
Marketing expert talks about the importance of understanding brain function in accomplishing marketing goals and the difference between people's explicit responses and their actual behavior. Written for consumers interested in understanding the impact of marketing on the brain.
Clips
In this podcast episode, the hosts discuss a new book that has taken them two and a half years to write, and is compared by one host to being like "soft core porn".
03:04 - 04:32 (01:28)
Summary
In this podcast episode, the hosts discuss a new book that has taken them two and a half years to write, and is compared by one host to being like "soft core porn". They also mention a sponsor offering 15% off everything on their site.
ChapterUnderstanding the Brain and its Role in Marketing
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
Authors, Heather Berlin and Matt Brown share how their curiosity and love for neuroscience and comedy led them to create their book "Neuroscience and Comedy."
04:32 - 05:32 (00:59)
Summary
Authors, Heather Berlin and Matt Brown share how their curiosity and love for neuroscience and comedy led them to create their book "Neuroscience and Comedy."
ChapterUnderstanding the Brain and its Role in Marketing
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The book is about understanding how the brain takes information, makes decisions, remembers, and has experiences, and how to use those principles for better marketing.
05:32 - 11:47 (06:15)
Summary
The book is about understanding how the brain takes information, makes decisions, remembers, and has experiences, and how to use those principles for better marketing. It also addresses the need for consumers to understand how marketing and the brain mix to make better-informed decisions.