Chapter
Understanding the Psychology Behind Samsung Users & Apple Users
1:20:59 - 1:27:29 (06:30)
This podcast discusses the psychology of Samsung and Apple users and how it is similar to a political campaign, only trying to convince those who already believe in their brand, instead of potential new customers. It also touches upon the honesty of having reputational skin in the game, as Apple products were known for quality because Jobs would never ship a bad product.
Clips
A neuroscientist from Penn suggests that Samsung users like high-end phones but don't want to join the "cult" of Apple.
1:20:59 - 1:22:34 (01:35)
Summary
A neuroscientist from Penn suggests that Samsung users like high-end phones but don't want to join the "cult" of Apple. The dominance of both brands' evangelist founder figures and their consumption in public places contribute to their cultural significance.
ChapterUnderstanding the Psychology Behind Samsung Users & Apple Users
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
CEOs are often more accustomed to speaking with investors than customers, leading to a lack of connection between the company and the general public.
1:22:34 - 1:23:54 (01:20)
Summary
CEOs are often more accustomed to speaking with investors than customers, leading to a lack of connection between the company and the general public. Opportunities exist for companies to create personal brands for their marketing directors or other evangelists to better connect with consumers.
ChapterUnderstanding the Psychology Behind Samsung Users & Apple Users
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The reason why Apple products were always reliable was that Steve Jobs had reputational skin in the game.
1:23:54 - 1:27:29 (03:34)
Summary
The reason why Apple products were always reliable was that Steve Jobs had reputational skin in the game. Brands should be cautious in featuring their clients in their advertising campaigns and only do so in the most necessary cases.