Chapter
United Fruit's PR Tactics in Guatemala
37:01 - 42:03 (05:01)
Edward Bernays suggested that United Fruit launch a media campaign to influence the US government's policy on land expropriation in Guatemala. The company then employed several tactics to villainize Guatemalan President Jacobo Arbenz, including financing journalist trips to the country.
Clips
Edward Bernays ran a media campaign to paint Guatemalan president Jacobo Arbenz as a communist in order to justify United Fruit's opposition to his land expropriation program, utilizing the credibility of journalists to spread the false narrative.
37:01 - 41:01 (04:00)
Summary
Edward Bernays ran a media campaign to paint Guatemalan president Jacobo Arbenz as a communist in order to justify United Fruit's opposition to his land expropriation program, utilizing the credibility of journalists to spread the false narrative. However, a former United Fruit public relations official later revealed that the company was behind the carefully-guided trips and expenses related to the media campaign.
ChapterUnited Fruit's PR Tactics in Guatemala
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The podcast contains a conversation between two individuals talking about their hope for a specific product ad to come on the show, mentioning multiple company names, and revealing a dark joke in the end.
41:02 - 42:03 (01:00)
Summary
The podcast contains a conversation between two individuals talking about their hope for a specific product ad to come on the show, mentioning multiple company names, and revealing a dark joke in the end.