Chapter
Using Free Plus Shipping Offers in Marketing
32:05 - 36:22 (04:16)
The concept of a free plus shipping offer in marketing involves giving away a product for free while charging only for the shipping costs. This strategy is often used to generate leads and increase sales for businesses, and can be especially effective when used in conjunction with paid advertising campaigns.
Clips
Offering free plus shipping is a marketing technique where a product is given away for free and only the cost of shipping is charged, which is often used to obtain leads through paid ads.
32:05 - 34:55 (02:49)
Summary
Offering free plus shipping is a marketing technique where a product is given away for free and only the cost of shipping is charged, which is often used to obtain leads through paid ads. This technique is seen as beneficial for growth if considered in product and growth roadmap simultaneously.
ChapterUsing Free Plus Shipping Offers in Marketing
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
Some content creators may compromise their image and reputation by including ads, as it may seem like a betrayal of trust to their audience.
34:55 - 36:22 (01:27)
Summary
Some content creators may compromise their image and reputation by including ads, as it may seem like a betrayal of trust to their audience. This is especially true for those who have built an association of trust with their audience, and suddenly start running ads without a clear justification.