Episode
#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
1:05:21
Published: Fri Aug 20 2021
Description
In this episode Shaan (@ShaanVP) is joined by startup growth expert Julian Shapiro (@julian). Julian shares the 3 growth trends he noticed successful startups were implementing to grow at astonishing rates. The pair also discuss different publishing schedule approaches and how to write an effective Twitter bio. They end the episode talking about what each of them would do if they were to do something different. --------- * Follow Julian on Twitter: https://twitter.com/julian * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:03) Julian on Podcasting * (4:45) The 3 cheat codes * (5:44) #1 - Give your customer a no-brainer decision * (6:15) #1A - Give them money (in a sustainable way) * (13:02) #1B - Make it super low friction * (19:48) #2 - Billboarding & naturally encourage sharing * (30:13) #3 - Self-liquidating funnels * (40:58) Why publishing erratically works for some * (45:58) Julian on Twitter bios * (50:44) What Julian would do if he was doing something different * (54:20) What Shaan would do * (57:55) On stand up comedy and what makes a good joke * (1:02:13) What the best storytellers have in common * (1:04:27) Where to find Julian
Chapters
The speaker discusses how watching someone else start a podcast allowed them to feel comfortable enough to do the same and how building a lead database is important even when the economics of an ad channel are not great.
00:00 - 02:49 (02:49)
Summary
The speaker discusses how watching someone else start a podcast allowed them to feel comfortable enough to do the same and how building a lead database is important even when the economics of an ad channel are not great.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The podcast discusses how startups are achieving success and becoming unicorns through ways that seem like cheat codes, with interesting ideas and observations from the hosts.
02:49 - 05:57 (03:07)
Summary
The podcast discusses how startups are achieving success and becoming unicorns through ways that seem like cheat codes, with interesting ideas and observations from the hosts.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
Main Street has found a business model that allows them to offer promotions that give customers free money or credits, without being a scam, which is very compelling to people who want to make extra cash.
05:56 - 10:15 (04:18)
Summary
Main Street has found a business model that allows them to offer promotions that give customers free money or credits, without being a scam, which is very compelling to people who want to make extra cash. They are actively running ads with this message to drive growth.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The speaker suggests the implementation of a Chrome extension that suggests the performance and discussion volume of a stock or cryptocurrency when keywords are detected on media platforms like Bloomberg or Twitter, to provide investors with more data for making informed investment decisions.
10:15 - 19:27 (09:11)
Summary
The speaker suggests the implementation of a Chrome extension that suggests the performance and discussion volume of a stock or cryptocurrency when keywords are detected on media platforms like Bloomberg or Twitter, to provide investors with more data for making informed investment decisions.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The concept of product-led growth is based on the idea that by encouraging people to use a product, it would naturally invite others they know to use it as well.
19:27 - 25:48 (06:21)
Summary
The concept of product-led growth is based on the idea that by encouraging people to use a product, it would naturally invite others they know to use it as well. Slack Connect is an example of this, as it allows users to invite non-coworkers to use the platform, thereby improving their use of the product.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
By using a self-liquidating funnel, businesses can capture emails while essentially paying nothing for them, and can scale up to capture large numbers of emails.
25:48 - 32:05 (06:17)
Summary
By using a self-liquidating funnel, businesses can capture emails while essentially paying nothing for them, and can scale up to capture large numbers of emails. This strategy is particularly effective when targeting influential personas who can help to distribute the businesses' messaging.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The concept of a free plus shipping offer in marketing involves giving away a product for free while charging only for the shipping costs.
32:05 - 36:22 (04:16)
Summary
The concept of a free plus shipping offer in marketing involves giving away a product for free while charging only for the shipping costs. This strategy is often used to generate leads and increase sales for businesses, and can be especially effective when used in conjunction with paid advertising campaigns.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The speaker expresses their desire to give generously, specifically through purchasing gifts for others that exceed the recipients' expectations, and to find joy in the process rather than solely focusing on the end goal.
36:22 - 41:29 (05:06)
Summary
The speaker expresses their desire to give generously, specifically through purchasing gifts for others that exceed the recipients' expectations, and to find joy in the process rather than solely focusing on the end goal. They mention the example of a musician passionately figuring out a guitar lick, which later becomes a hit song.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The threshold is not that high to be creatively fulfilling to hit that.
41:29 - 47:02 (05:33)
Summary
The threshold is not that high to be creatively fulfilling to hit that.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
Sean and his guest discuss the importance of creating an effective Twitter bio for startups by using growth marketing strategies such as utilizing the pin tweet to reinforce and qualify the bio.
47:02 - 50:44 (03:41)
Summary
Sean and his guest discuss the importance of creating an effective Twitter bio for startups by using growth marketing strategies such as utilizing the pin tweet to reinforce and qualify the bio.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The host discusses the idea of breaking up your life into chapters, each one creatively fulfilling and maximizing your potential.
50:44 - 59:15 (08:31)
Summary
The host discusses the idea of breaking up your life into chapters, each one creatively fulfilling and maximizing your potential. These chapters may include writing a book, creating a brand, or writing a script, with the goal of fully immersing yourself in the process for a set period of time.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
In this podcast, the speaker points out how racial stereotypes are not always true and often based on preconceived notions.
59:15 - 1:04:43 (05:27)
Summary
In this podcast, the speaker points out how racial stereotypes are not always true and often based on preconceived notions. He also gives examples of racism from different cultures.
Episode#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
PodcastMy First Million
The podcast episode discusses Demand Curve, a company that teaches people how to do Growth Marketing.
1:04:43 - 1:05:24 (00:41)
Summary
The podcast episode discusses Demand Curve, a company that teaches people how to do Growth Marketing. The hosts express their admiration for Sean Ellis, the CEO of the company, who they also invite to join their podcast.