The Soho House model for building exclusive club spaces requires high-quality buildings, exceptional management, and a focus on customer experience, although this business approach may not be feasible for other companies.
The speaker shares a story about meeting a tan salon owner who was advised to scale his business by a Broadcom executive at a retreat hosted by Russell Brunson, and how it led to the realization that he was in the wrong business.
The co-founder of 37signals, Jason Fried, and an entrepreneur, Tim Ferriss, discuss how understanding customer needs and recognizing unrecognized needs can lead to a successful business, as well as sharing an example of creating a free yoga studio for guests in Hotel Vitaly.
The speaker shares a story of an unreasonable act of customer service in the apartment industry that ended up building a life-long customer, and encourages listeners to try being a little bit more unreasonable in their relationships at work or with the people they serve.
The objective of any business is not to convince everyone to buy the product but to find people who match what you are providing, according to a podcast guest.