Clip

Balancing Personal Stories and Tactical Information in Email Marketing
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57:59 - 1:01:01 (03:01)

The speaker expresses concerns about the effectiveness of personal stories or narratives in email marketing without concrete takeaways, fearing it may be perceived as self-indulgent and result in mass unsubscribes. The importance of being concise and to the point, rather than making emails as long as possible, is emphasized.

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