Episode

Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
listen on Spotify
1:04:37
Published: Thu Oct 02 2014
Description

Ramit Sethi built his personal finance blog (ramitsethi.com) up to 500,000+ readers per month, and has since turned it into a revenue generating monster. I don't use that phrasing lightly. In this episode, we dig into the nitty-gritty tools, software, and experiments he's used to turn a college side project into a multi-million-dollar business with 30+ employees.This episode is brought to you by The Tim Ferriss Book Club. See the 4-6 books (and free samples of all) at www.audible.com/timsbooksAlso, would you like to join me and Richard Branson for a week of mentorship on his private island? Take a look at this: www.shopify.com/tim***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chapters
Get a free vitamin D supplement and five free travel packs with your first subscription purchase of Athletic Greens' all-in-one formula, containing approximately 75 vitamins, minerals and whole food sourced ingredients.
00:00 - 02:31 (02:31)
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Athletic Greens
Summary

Get a free vitamin D supplement and five free travel packs with your first subscription purchase of Athletic Greens' all-in-one formula, containing approximately 75 vitamins, minerals and whole food sourced ingredients.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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Audible
Summary

Tim Ferriss interviews Donald Katz, the founder of Audible, where they discuss his journey from a venture-backed startup to a bootstrapping "lifestyle business" that has been quietly churning out revenue.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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Entrepreneurship
Summary

In this podcast, two successful solo entrepreneurs talk about their early wins and moments which convinced them that they could make a full-time career out of writing or blogging, how they diversified themselves outside successful products or brands, and their rebranding journey.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
The founder of "I will teach you to be rich" shares his success story, where he turned his free blog into a successful business, earning more than his full-time job and receiving criticism from few despite hundreds of satisfied customers.
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Entrepreneurship
Summary

The founder of "I will teach you to be rich" shares his success story, where he turned his free blog into a successful business, earning more than his full-time job and receiving criticism from few despite hundreds of satisfied customers.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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Perseverance
Summary

It is easy to get discouraged when putting yourself or your product out there for the first time due to criticism, especially on the internet, but perseverance and a belief in the value of what you offer can overcome that.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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Summary

Seth Godin discusses how a person with 1000 diehard fans can live comfortably as an artist, and the importance of cultivating individuality and authenticity in one's work, as opposed to imitating other people's work. He also provides useful advice on how to navigate the world of marketing and sales, which can be overwhelming and confusing.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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Summary

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Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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34:32 - 39:12 (04:40)
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Email Marketing
Summary

Writing personalized and non-generic content is important for appealing to your audience. Additionally, sending regular emails to subscribers is crucial in maintaining their interest and engagement.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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Email Marketing
Summary

Learn how to make your emails more effective by personalizing them and standing out in a sea of generic messages. With so many emails vying for people's attention, it's important to make yours stand out to increase the chances of it being read.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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44:48 - 51:11 (06:23)
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Summary

The blogger discusses his approach to creating controversial content and refining it with feedback before posting, as well as his experience customizing email lists with software to create more leads.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
The speaker shares the communication tools he uses for remote teams including Google Chat, Skype, and Yammer, and also mentions using Visual Website Optimizer to run tests on websites.
51:11 - 55:55 (04:44)
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Summary

The speaker shares the communication tools he uses for remote teams including Google Chat, Skype, and Yammer, and also mentions using Visual Website Optimizer to run tests on websites.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
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55:56 - 1:01:01 (05:04)
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Email Communication
Summary

In this episode, the importance of balancing personal narratives with concrete takeaways in email communication is discussed, along with tips for establishing a compelling and effective email voice.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
Tim Ferriss talks about using expletives in his blog post to filter his audience, and not having to deal with those that may be easily offended by his language.
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Summary

Tim Ferriss talks about using expletives in his blog post to filter his audience, and not having to deal with those that may be easily offended by his language. He also mentions how not having a concrete number of people leaving or unsubscribing makes it easier for him to be comfortable with using expletives.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show