Branded and curated audio content and podcasting will be important in monetizing podcasts in different ways. As the quality of content rises, the role of curated and branded content becomes more valuable to the platform and audience.
The speaker is interested in podcasting on topics such as politics, finance, and other interesting businesses, as well as any problems people may not know about in the wrestling world or other areas.
Joe Rogan discusses his love for Twitter's egalitarian nature, which allows anyone to get into a conversation and determine someone's character quickly. He then talks about how some UFC fighters, while great athletes, may not make for great podcast guests, unlike Lance Armstrong, who was very real during his interview.
The All In podcast discusses the difficulty of starting a two-sided marketplace and the potential billion-dollar reward for success.
Discovering a niche and gaming the system may not be the only way to start a successful podcast; many podcasters succeed by just doing stuff and then creating content around it. While it's difficult to determine who will be great at podcasting, I Heart Media does a good job of finding those who are.