Branded and curated audio content and podcasting will be important in monetizing podcasts in different ways. As the quality of content rises, the role of curated and branded content becomes more valuable to the platform and audience.
In this episode, the host discusses how to grow a podcast audience, emphasizing the importance of choosing guests with similar audiences as well as building a strong social media presence.
This podcast discusses how people underestimate the amount of practice needed to become an excellent interviewer and shooter. They list a few people who are great at it, but note that it requires thousands of hours of work and dedication.
The speaker observes that despite the existence of great podcasts with excellent hosts, the popularity of podcasts by celebrities proves that they draw larger audiences just by their mere name, with the press quick to hail them as redefining the medium.
Discovering a niche and gaming the system may not be the only way to start a successful podcast; many podcasters succeed by just doing stuff and then creating content around it. While it's difficult to determine who will be great at podcasting, I Heart Media does a good job of finding those who are.