Inside Lyft's Driver Acquisition Strategy

The Tim Ferriss Show

/#566: John List — A Master Economist on Strategic Quitting, How to Practice Theory of Mind, Learnings from Uber, Optimizations to Boost Donations, the Primitives of Decision-Making, and How Field Experiments Reveal Hidden Realities

/Non-financial Incentives in Behavioral Economics

/Inside Lyft's Driver Acquisition Strategy

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Inside Lyft's Driver Acquisition Strategy

1:50:59 - 1:54:10 (03:10)

A transcript excerpt describes a situation where the driver acquisition team at Lyft shows the speaker a slideshow on how much money they spent on Google ads to acquire new drivers.

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Inside Lyft's Driver Acquisition Strategy

1:50:59 - 1:54:10 (03:10)

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