The speaker discusses how their podcast gained up to a million and a half views a month by creating video content for it, hiring a professional videographer to join the team five years ago.
Content creators should invest at least 10% of their time and assets in R&D projects or businesses to avoid over-reliance on one platform or channel. Diversification prevents sudden income loss if a channel gets taken down, ensuring long-term success by being prepared for different scenarios.
The future of shopping has taken a turn towards virtual experiences, such as video chats with salespeople, and super-slick produced videos answering common shopper questions. Influencers have also been successful in using social media platforms to sell a significant amount of products through Instagram live and other similar tools.
In this episode, host Jason Calacanis interviews Charlie Buffin, the COO of Night Media, a talent management company for YouTubers and streamers. They discuss the business model of managing online influencers and how it differs from traditional show business.
The key to long term success is consistency. Doing something that adds value to others and is fun for yourself will eventually lead to making money with a long enough time horizon.