Clip

The Tylenol Poisonings - Part 1
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02:32 - 05:44 (03:12)

Part one of this podcast is about how Johnson & Johnson handled the public relations crisis caused by the Tylenol poisonings, where someone had tampered with the products causing the death of seven people. Johnson & Johnson's response to the crisis is an example in public relations and crisis management taught in colleges and PR classes worldwide.

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